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    Is IceWeb Starting to Thaw?
    February 7, 2011  PSW Staff
    For the last year or so, there has been a growing buzz around the concept of cloud
    computing.  Several acquisitions from major technology players last year shows just how
    important cloud computing is expected to be.  We even see that Microsoft has been using the
    word in some recent advertising campaigns.  How important it will be for the major tech
    players to position themselves in the space and how profitable the buzz word will become
    remains to be seen.  One company, however, is positioned to take advantage of the fight no
    matter what the outcome.

    IceWeb is a tiny company trading on the OTC BB worth around $30 million.  What has our
    interest is the company's business model, which at first glance looks like a simple data
    storage company.  What they actually do is create software and other products for a wide
    variety of organizations and service providers that act as the fundamental building blocks for
    their storage and other cloud based systems.  In other words, they are selling to the players
    that are competing in the space and may be holding some technology that these companies
    will need.

    From the company's website:

    “Offering unparalleled storage
    efficiency rates, sophisticated yet
    simple-to-use data protection
    capabilities, and an advanced suite
    of inter-connects and disk drives.”

    “Providing enterprise-class storage
    at a price that makes sense.  We
    challenge you to find a more
    capable platform for the price.”

    IceWeb's financial results have so
    far been pretty weak, but although
    not technically in
    development stage, it is still quite infantile despite being founded about a decade ago.  It's
    sales for fiscal 2010 were up almost 50% over the same period last year, although the
    company has yet to turn a profit.  Shares outstanding have just about doubled every year
    since the companies inception, and now stand at around 134 million.  The stock price has
    been cut in half just about every year as well after adjusting for splits, however, the last year
    has seen some price stability and positive momentum.

    What is key to this companies potentially propitious future is it's ability to customize cloud
    solutions to to variety of specific industries.  For example, early this year IceWeb announced
    that it received an order from BP to assist them in analyzing the Gulf Oil Spill.  The company
    can provide ready-to-deploy solutions tailored either to larger company's specific projects, or
    small to mid sized company's overall business objectives.  The primary driver and selling
    point is cost savings.

    IceWeb has seen a steady stream of orders and contract awards over the past few months,
    as well as the addition of several new products.  In January, the company announced the
    addition of Solid State Drives (SSD) to it's main product line.  This allows them to add
    significantly higher performance where needed, and also allows them to raise the price.  The
    SSD market is expected to grow over the next two years into a multi-billion dollar business.

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