Company Address
135 East 57th Street
New York, NY 10022
United States

PSD Comments

This stock seems really cheap at these levels.  The company addressed their financing concerns very early on, and
besides, they are not very heavily leveraged on the banking side.  They may also get close to a billion dollars from the
government to help sure things up.  Their core business is still trading, and they have seen a dramatic increase in trading
over the last couple of months.  A long term hold on this stock would not be advised, mainly becasue you never know whats
on the horizon for these companies.  We do see a potential for short to mid term gains as high as 1-200%, but would take
half of any position off the table at 50%.
The company has recently completed two key non-core asset sales (the Canadian brokerage business and their equity
shares in Investsmart) resulting in net proceeds of approximately $660 million.  One of their key strategic objectives for 2008
was to strengthen their retail customer base and ensure the credit issues in their balance sheet did not negatively impact
their customer base.  They have made some progress in this area throughout 2008.  They have opened 215,000 gross new
accounts and produced 41,000 net new accounts, they have net new customer asset flows of $800 million, and customer
cash and deposit balances remained stable at $33.4 billion .

Business description

E*TRADE Financial Corporation, through its subsidiaries, offers financial solutions to retail and institutional customers
worldwide. It provides retail investments and trading, which include automated order placement and execution of equities,
currencies, futures, options, exchange-traded funds, mutual funds, and bonds, as well as offers quick transfer, wireless
account access, extended hours trading, quotes, and research and advanced planning tools. The company also offers
various banking and financial services that include checking, savings, sweep, and money market accounts; certificates of
deposit products; mortgage, home equity, margin, and credit card products; and various loans, including one to four-family,
home equity, recreational vehicle, marine, commercial, automobile, and credit card loans. In addition, it provides advisory
and asset management services to retail clients. E*TRADE Financial primarily provides services through its Web site at
www.etrade.com, as well as through its network of customer service representatives, relationship managers, and
investment advisors. The company was founded in 1982 and is based in New York, New York.
Market Cap: 683.00M
Shares Outstanding: 537.79M
Float: 528.25M
% Held by Insiders: 0.95%
ETFC  (NASDAQ)
Year Founded 1982
# of Employees 3,757 Employees
Website
www.etrade.com
3 Months Avg. Price: 2.14
1 Month Avg. Price: 1.28
10 Days Avg. Price: 1.15
5 Days Avg. Price: 1.19
3 Months Avg. Volume: 16.49M
1 Month Avg. Volume: 10.42M
10 Days Avg. Volume: 13.80M
5 Days Avg. Volume: 11.42M
as of 12/8/08
as of 12/8/08